Have you ever been curious what people look at when they go to your website after seeing your ads?
Facebook pixel is a robust analytics mechanism that lets you understand the actions and events that happen on your website after a person clicks your ads.
Using the data your Facebook pixel receives, you’re empowered with the ability to measure the results of your advertising campaigns and whether they are effective. Let’s face it, if your ads aren’t converting into actual customers, without understanding this information you may be throwing money away.
What does Facebook Pixel offer?
With the information you gather from your pixel, you can:
Ensure your ads are being shown to the right people.
Build targeted “audiences” for future ads, consisting of people that are likely to convert into customers.
Remarket to people who have already taken action on your website.
Custom Audiences are a powerful way to use your pixel to match people who visit your website with people on Facebook, providing a “full circle” picture of your customer base. This provides ways to reach visitors that have visited a product or service page and didn’t complete an order or schedule an appointment. Another use is to reconnect with people who visited your website in the past 30 days.
Facebook Pixel allows you to capture “events”.
Facebook pixel tracks the actions that happen on your website as the outcome of Facebook ads (paid) or organic reach (unpaid). These are “events”. By creating events, you can understand your customers’ journey, from viewing your home page all the way through what drives your website visitors to making a decision. Knowing the steps along their journey lets you measure and improve your ads to create conversions, which means revenue for your business.
All in all, the Facebook pixel helps you understand your website visitors behavior and assists choosing the optimal ad strategy that works to achieve your company’s marketing goals. Understanding what the pixel does is the first step to better ad campaigns, creating a smooth experience from social media to your website, and taking advantage of more complex features provided by the Facebook platform.
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